Have you ever wondered how branding affects turnover?
In 2007, three Norwegian prawn companies accounted for 45% of the total catch on the Norwegian continental shelf. There was only one problem: they weren’t making money. This extraordinary product from the cleanest water in the world was selling for much less than it was worth.
Investing in a great brand story communicated all the way down to their beautiful packaging allowed for a significant markup. By 2011, Coldwater Prawns of Norway had become one of Norway’s fastest growing companies. The company had managed to increase turnover from 15 million to 371 million kroner – an astonishing 24-fold increase in just 4 years.
Identity Agency is a brand consultancy and creative agency focused on the agricultural and aquacultural industries in Vietnam. We help companies gain a competitive advantage through brand development, storytelling, and result-driven digital marketing campaigns.
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Video credit to: KIND Norway Agency