Omnichannel marketing is the frontrunner in the concept of consumer-led experiences and consumer behavior tracking.
Omnichannel marketing utilizes various online & offline marketing channels. These channels range from stores, traditional media, and social media to new digital options.
It combines all these channels together to generate a more intuitive and responsive service that allows customers to engage with your business whenever, however and wherever they desire, on the device most accessible to them, whichever device that may be.
If they want to inquire about shipping costs via a comment on Facebook at 10:30 pm, you need to reply within a realistic timeframe.
If they want to provide feedback via a form on your website and continue that thread on Twitter, you’d better be across it and if they expect to find you on Instagram, you should be there.
One of the most fundamentally challenging elements of marketing is multi-tasking across the board. This involves ensuring your message is tailored across various platforms, your brand is consistent and your customers are provided with genuine responses that are not repetitive.
Achieving all of this can become monumentally challenging and eventually overwhelming.
By embracing omnichannel marketing not only will you keep up with your competitors, you’ll also gain an authentic, responsive and seamless presence across all your media channels, and insight into customer behaviour and preferences like never before.
The infographic below shares some tips for developing omnichannel strategy.