Mobile marketing includes all those activities which connect advertisers to consumers through the means of mobile devices & networks. Mobile devices include phones, tablet computers, media devices, PDAs, portable gaming consoles and, of course, those devices which function as all of the above.
Some mobile devices are restricted in the number of advertising channels that can be used on them – for example; simple mobile devices are capable of receiving text messages but not much else. Whilst other devices support various other channels (that include internet access, video messaging and more), this allows them more mobility in initiating and interacting with advertising.
Are you reading this post from a mobile device? I’m certain, considering that 80% of internet users own a smartphone. The digital marketing landscape isn’t like it was a decade ago. This is because of the surge of smartphones devices.
It’s important to have a mobile marketing campaign in place for your business. With some advice & an understanding of how other businesses are using mobile marketing to their advantage, you’ll be well on your way to creating an excellent campaign.
It’s important to understand the different types of mobile marketing. App-based marketing, SMS marketing, email marketing and push notifications are some of the most popular methods.
Push notifications drive nearly 10x more smartphone users to make a purchase, whereas users that use SMS marketing, 79% of them rely on SMS opt-in to help them make purchasing decisions.
According to key insights by App Geeks, users spend 59% of their time on mobile devices, while marketers spend 85% on desktop and 15% of their budgets on mobile. Furthermore, mobile ads have higher conversion rates and the average smartphone conversion rates have risen with 64% compared to average desktop conversion rates.
Are you ready for the mobile world to market your franchise?
A fantastic attribute of mobile phones is their capacity to often combine voice and internet technologies in one compact gadget. Another feature of mobiles is that their users tend to always have them on, and always have them in close proximity, and always input into them their favourite content and music.
In the United States alone, there are over 40 million active users of mobile phones. There are also over 254 million subscribers that have access not just to text messaging but also the web, due to their data capabilities on their devices.
One question worth considering is who are the identifiable demographics that utilise mobile phones? Though often mistaken to be young people, the following data will highlight that:
- 12% of mobile users are between the ages of 18-24,
- 28% are 25-34 and a staggering
- 37% are 35-54.
The right data can make all the difference and adding to this, recent data collected by comscore, a mobile marketing firm, has shown that phones are now supplanted as the main “third screen” (alongside TV & PC’s and many marketers are curious about marketing opportunities suited for this new medium.
However, before seeing the opportunities that are available to franchises to appeal to new markets, we should first understand what mobile internet marketing really is.
Mobile marketing will drive the seamless continuation of your customers’ journey so it’s important to lay the foundation for success now.