It’s essential that you produce content relevant to your target audience. These days a lot of companies just write blog/post just for the sake of it.
Before you read on, you can check out these resources to find quality content to share.
Below is a list of creative ideas and tips relating to content marketing, that will allow you to craft creative ideas that resonate with your readers, as shared by Sophie Smith from the Digital Marketing Institute.
Read an Industry Defining Book or Magazine
Read and engage in industry defining books and magazines. Literature specific to this facilitates lateral thinking and helps alter your perspective by providing access to new research relevant to your niche focus. If you truly think about it, all your peers in your industry have access to popular data and content, they are all watching the same webinars and toying with the same highly recycled ideas.
But you’re striving to be different, and you can do so by seeking out new approaches and research. As readers, your audience will appreciate the extra mile you’ve gone and they will be able to identify a depth to your content that they’ve never seen before.
Use Online Tool Like BuzzSumo For Inspiration
Buzzsumo is powerful online tool that allows any user to find out what content is popular by topic or on any website and there’s several ways you can use this to come up with various content topics.
In order to provide the content that people want to know, you need to know what it popular. It can take hours scanning all the various social sites to find out what people are talking about and what their concerns and needs are. Being able to input certain search criteria, analyzing content and finding out what is already working in your area can be priceless to a marketer to help sharpen your focus and give you direction. Buzzsumo is that tool.
Click on the ‘Trending Now’ section to discover the most popular blog posts for a variety of topics, including entertainment, tech, business, health, politics and more.
Similar to the ‘Trending Now’ section, you can also use the ‘Most Shared’ section to identify the most popular posts written about a particular topic in terms of shares. Simply enter your keyword into the box provided and click ‘Search!’
Click on the ‘Content Analysis’ section and enter your domain name for an in-depth (and visual) overview of how your content has performed to date. It contains invaluable information about what has worked for your brand. This includes what length of blog post works best, which topic type brings in the most shares (e.g. how-to article or list) and the most popular topic types that resonate with your audience. Perfect for concocting ideas based on data-led insights.
Talk to Your Sales Team
The direct contact point your customers usually have is your sales team. It is therefore your teams’ job to identify and understand your customer’s challenges, and requirements.
Ensure you carve out time to interview your team in order to ask them well-crafted questions that can assist you in better understanding your target audience, as well as influencing new ideas. This will allow you to create content that keeps your readers entertained and resonates with them.
Ask Your Sales Team These Questions to Gain New Insights & Ideas:
- What issues/problems do our customers want solving?
- What are the challenges that our customers face?
- What is the information our customers look for?
- What industry advice do they seek?
- Do you send content to prospects to help warm them up and add value?
- How do you select relevant pieces?
- Do you ever receive positive feedback?
- If so, How is this resolved?
- What kind of topics do prospects respond best to?
If you need more questions, check out hubspot’s blog post, 7 Questions Marketers Should Be Asking Their Sales Reps to help you figure out more strategic questions to ask your sales team to help you craft customer-pleasing content.
Use Google Analytics to Understand User Behaviour
Google Analytics will give you a great insight into your users’ reading and online behaviour habits. You just need to know what you’re looking for to help you come up with new insightful and data-led ideas.
To Find Your Blog’s Most Popular Blog Posts Find the All Pages Path:
Navigate: Behaviour > Site Content > All Pages
Filter to Display Your Blog Traffic Only:
Type in the Word Blog in the Box Provided and Click Search
Insights You’re Looking for to Inform Your Ideas:
Can you identify a pattern for your most popular post types? For example, is there a specific topic that performs particularly well? Or are there headline types that generate more traffic? For example, headlines with numbers in them or those including well-known influencer names may prove particularly popular for you. Find out and start thinking of ideas your customers will love.
Read Industry Reports & Identify Industry Challenges
A great method to generating relevant content ideas is to review industry reports for specific problems and challenges that arise time and time again, but that often have no published solution. Try to address these problems through your content, even in ways such as interviewing experts in your field.
It is highly likely members of the industry will be actively searching for solutions to these problems, which will allow your post to appear when they are searching for content solutions on Google. Access to the post can stir their interest and encourage them to click and share on social media.
Attend an Industry Event
Another fantastic method to generating creative ideas for content is to attend industry events. Speakers for industry events often relay their own experience, and this will allow you to gain a first-hand insight into what was successful and what was not successful. These events provide an avenue for you to acquire new ideas for posting, combined with tricks, tips, research, stats and support tools that you can embed in your blog posts.
Keep a notebook at the next event you attend and jot down any quotes and tips you pick up along the way. Stick them in a spreadsheet when you come home and jot down any immediate ideas that come to mind. You can also write a blog post about the event itself if it will prove useful for your audience.
Credit to Sophie Elizabeth Smith via Digital Marketing Institute