You’ve carved out time to dedicate to marketing your business, but when you finally sit down to cultivate ideas, you’re drawing a blank. You’ve been relegated to staring at a blank screen, devoid of inspiration.
This is where we come in, to get you kick-started, we’ve drawn up a list of 15 marketing ideas that are creative in nature.
You’ve undoubtedly got some real characters among your customer base. Find one of the funny and memorable ones, and get them on tape talking about your product or service.
You can promote that interview on your social media pages, on your blog, or your company website.
Get your employees together and brainstorm about how they can be part of your company’s marketing and sales push.
Don’t focus on what you would get out of it – focus on what they would get out of it.
Design an incentive program that would pay them for referrals in paid time-off or workplace perks, and get them enthusiastic about evangelizing the company and the brand.
Giving Back To The Community
There is no dearth of people that need help and assistance where they can get it. This depends on the size of your company.
However its worth considering a solo sponsorship for a charity event, or even a collaborative effort with various other companies either in your industry or in nearby communities that will allow you to give back to those in need.
Though it aggrandizes your appearance, it always helps facilitate the betterment of the world in your own way.
Positive Comments In Blog/Social Media Posts
Whilst visiting their page, make positive and appropriate contributions and comments, whilst also applying backlinks when possible in order to ameliorate your own efforts.
Get on the phone with some of your past customers and find out why they bought what they bought – and equally important, find out what they plan to buy tomorrow.
You’ll get some great information and you may even find your next great product idea when they tell you about their unmet needs.
Produce How-To Content
Your products are intended to do something, but not everyone automatically knows how to do that something.
If you sell bike tools, write up a tutorial on how to change a flat tire. If you are in the cookbook business, do an illustrated how-to of some of your more challenging recipes.
You don’t necessarily need the time and funds to craft the next Marvel blockbuster, you could make an impact with a two-minute smartphone clip that, for example, features you with a customer exchanging dialogue.
This clip could revolve around how your product helped the customer solve a problem they were faced with. You could even film a speedy tour of you explaining processes down your production line.
Though these videos require no large commitment for funds and time, they make for impactful social media posts.
Do a Webinar
In occasions where you had an exceptional class and no one recorded it in order to apply it as a marketing content, you can always run a webinar related to the same topic and generate interest.
Attend A Local Trade Show
As a presenter, trade shows require time and resources, but as an attendee you have more flexibility, as it is free or relatively cheaper.
By dedicating time viewing what others are doing, you’ll be able to acquire insight into how you should be proceeding.
We get so tied up in the online marketing process that sometimes we forget how effective face-to-face interactions can be.
Sign up to teach a class relating to your product or service at your local library, or host a coffee klatch for the local movers and shakers in your industry.
Create A New Social Presence
It is nearly impossible to be present on all social networking sites, there are simply far too many. However, you could make room for one more, and find exactly the right one for you that is a perfect match for your customer demographic.
If you locate this platform, where you currently don’t have a presence, you can make an impact.
We get so tied up in the online marketing process that sometimes we forget how effective face-to-face interactions can be. Sign up to teach a class relating to your product or service at your local library, or host a coffee klatch for the local movers and shakers in your industry.
The world is full of opinion-makers and you have a warehouse full of great widgets. Put those two things together.
Identify some tastemakers and get your product into their hands, gratis and out of the blue. If you pick your targets correctly, they’ll be flattered and complimentary.
Showcase Your Photographic Skills
On your various established marketing channels, upload some photos of your motivated workers and satisfied customer. All you need is a few seconds to take a good shot and apply it.
Craft a Holiday Promotion
Avoid waiting till the holiday itself before you craft a nice holiday tie-in. Choose a holiday in advance, craft a promotion that creates a strong impact when the time arrives.
Check And Go Through Your Archives
If you’ve been around for a while, you’ve probably got a big back catalog of social media posts, stories, videos, etc. – all kinds of stuff.
Find something that didn’t get enough attention the first time around – maybe you released it on the day of a huge news story or maybe you put the wrong hashtags on it the first go-round – and give it a spit and polish before you re-release it.