Online Reputation Management: 5 Digital Marketing Focus Areas

online reputation smileys.

One of the strategies that quite directly and strongly affect the bottom line of a company in today’s contemporary world is the management of your online reputation and digital marketing strategies, which millennials should be part of your marketing plan.

Neglecting digital has negative ramifications, and it is becoming increasingly obvious that sincere conversations are some of the pillars of digital marketing.

Below are five digital marketing areas to focus on in order to sustain online reputation management and enhance success.

Identity Branding

online reputation is affecting the brand.

You might think this is a given – and it likely is with your print marketing – but digital identity branding is often taken for granted.

You need to make sure that your website and social branding match, and that those two elements match your print advertising.

Furthermore, you need to make sure that any paid digital advertising you are doing matches as well. It is so easy to post things to digital marketing channels that brands often overlook the impact those things will have on their overall reputation.

Take a minute, take a breath and consider using a digital agency to help you manage these things.

Customer Service

5 stars symbolize a good online reputation.

One of the pitfalls of some companies is the area of digital customer service. Digital responses are subject to public viewing.

It is therefore imperative that your strategy for digital customer service is crafter thoroughly and followed equally thoroughly.

All it takes is one bad digital customer service communication in order for a brand reputation to be shattered.


Content can help to a better online reputation.

Content is the easiest manner in which to manage online reputation of a brand.  Remember, remove the ego from your content so it’s more engaging to the reader.

In order to set your brand up for success in this arena, follow the simple steps of publishing content that is relevant, and uploading content to social media, websites and blogs that is unique.

Content considered the best is often that which is published frequently and consistently. If need be, you can hire a digital agency to assist in this aspect.

Search Engine Optimization

Search engine optimization is a good tool to manage online reputation.

SEO is an essential online reputation management tool. It is the strategy that will ensure that people can find you online. SEO can be a wild beast, though, and difficult to tame.

Google is constantly changing the requirements for best practices, and it ends up being a lot of work to maintain.

A digital agency that is not only up-to-date on the current expectations, but also prepared to deliver those best practices for your company, can help maintain your reputation.

Email Signature

online reputation.

This may sound futile and inconsequential, and you won’t be the only one to have that immediate reaction. But this digital tactic is notoriously overlooked. An email signature is sometimes all it takes to project an image of either unity or chaos.

A unified signature should be employed by everyone, and can be designed either through an agency with flair, or created internally to reflect a simple, clear and impactful signature.

Using an email signature, you’re equipped with the ability to advertise your website, your social media, or recent industry-related reports that are worth sharing.

Credit to David Tillson from Digital Style and you can follow him @Twitter