MythBusters: Common Myths in Digital Marketing Debunked

Marketing can bring value for money.

Digital marketing has emerged as a revolutionizing tool for businesses, especially for startups and small companies.

Many have already understood the power and potential of social media but there prevail some myths associated with it that restrict a few to utilize the tool.

Digital Marketing Can Only Be Successful with Very Large Website Traffic

Though it is well-known that a substantial amount of traffic can introduce you to a sizeable amount of potential customers, it does not always equate to visitors converting into paying customers that generate profits.

It is critical to recall that strong digital marketing is about quality, rather than quantity, in terms of the types of visitors to your website.

A strong advantage can be gleaned if a large majority of 100 visitors convert into paying customers, as opposed to a small minority of 200 visitors that generate minimal profits.

A focus should be placed on attracting targeted visitors when undertaking Digital Marketing.

Digital Marketing Does Not Work for Everyone

Social Media platforms are open for all and have benefitted every industry that has optimized it.

The only thing is that the same approach does not work for everyone. Companies need to analyze their social media strategies prior to deploying it.

They need to understand that things and mindsets change with time and sector, so even if any strategy failed or succeed for others the same may not happen to them.

Understanding the demands and targeting the correct cohort will surely show positive results.

SEO Works No More

As all things evolve with time, so too do the techniques of Search Engine Optimization.

Original and archaic SEO techniques have been relegated to the past, but the concept of SEO has not. SEO is still an integral part of digital marketing, but simply with revised techniques.

Frequent searches are encouraged in order to glean a better understanding of what SEO methods are making waves in the industry and which technique is most optimal for the business.

Bonus read: Grey Hat SEO: Avoid These 45 Techniques For 2019

CTR Is Everything

CTR (Click through rate) is a metric that indicates the total number of visits to a website, but the number of clicks is ineffectual unless they convert into sales.

The following are factors that determine the conversion of clicks into a sale: device support, process simplicity, ease of access, website design, and site functionality.

It is imperative to focus not just on CTR when it comes to achieving a striking scale, but also on conversions.

Digital Marketing Is Only For Small Businesses

Digital marketing is not just for large businesses, in contrary to what many small business owners would believe with large operations and marketing budget.

Small business can now take advantage of the tools that  available with digital marketing and that can deliver the top business core activities:

  1. If you don’t have a call center: you can still communicate and engage with multiple customers
  2. If you don’t have a physical shop: you can still sell to customers on a larger international scale
  3. If you don’t have a heavily equipped marketing research company at your disposal: you can still gather insights and data regarding the buying preferences of targeted customers

Negative Reviews Harm Reputation and Sales

Rather than taking negative reviews as a burdening insult, you can review them as direct insights into the customers’ mindset.

A good company provides an exceptional product and accompanies this with equally exceptional service.

Good service involves taking a negative review as an opportunity to gain trust and fortify the relationship with the customer by resolving complaints and addressing queries.

Social media can be utilized as the premier platform to connect with the audience and anticipate their needs.

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