There are various ways to craft your brand and establish it as a household name. Yet, deciding how to increase brand awareness is a staggering problem faced by marketers. As a marketer, you are encouraged to determine where investment should be made that would yield in maximum returns.
Whilst archaic brand awareness strategies are getting binned, new ones are becoming increasingly effective. As a marketer, this is precisely why you need to learn of these strategies, and subsequently act quickly on them.
The following methods are some great ways to increase brand awareness:
1. Social Media Marketing
Image source via Instagram
With over a third of the world’s population on social media, it works as a great place to increase brand awareness. You can promote your business, with even a shoestring budget, and gather a fan-following. Of course, if you have a bigger budget, you can do paid promotions and reach wider audiences too.
Though it can be challenging to remain active on social media and constantly engage with followers, it is also remarkably rewarding. Ensure that when posting on social media, you apply the use of appealing images, infographics and videos. Engaging and informative content augments brand awareness and propels engagement.
Running social media contests is another great way to increase brand awareness. You could run a contest in which users can submit their creations and others can vote on them. When the contestants share the links with their friends to get more votes, your brand can get more eyeballs.
2. Influencer Marketing
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One of the most remarkable strategies that allow you to increase brand awareness today is influencer marketing, which was part of the predictions that were growing this year for 2019.
And it doesn’t just stop there, by collaborating with influencers within your niche who have dedicated and engaged followers, you can expose your brand to various audiences that are relevant and that are likely to make a purchase from you.
This ultimately strengthens the quality of your leads and oftentimes equates to more conversions.
Studies have shown that recommendations from influencers can increase purchase intent by 5.2X when combined with tweets from brands. Influencer marketing is an amazing way to give your campaign a personal touch.
It gives you a way to speak directly to your target audiences. When influencers recommend your products, you are seen by newer audiences, and they start trusting you too.
3. Search Engine Optimization
Search engine optimization (SEO) is a set of procedures that are used to rank higher in search engines. Everyone on the internet uses search engines to find information.
If SEO is done well, your brand will rank well for your targeted keywords. This can get you on the first page of results when someone searches for those keywords.
It goes without saying that if your brand name is effortlessly visible immediately on the first page of search results, people are likely to notice it more.
Additionally, the presence of your brand on the first page indicates that your website is most likely to get high traffic for the searches performed, which ultimately equates to more conversions.
4. Freemium Versions
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If you have a digital product, you can offer a freemium version of your product. The free version of the product can have your brand’s watermark or credit line. You can give users the option to remove the watermark if they purchase the paid version.
While many users may purchase your product, those who don’t will see your brand every time they use it.
When they show this product to others, they will indirectly be promoting your brand name. Some of those who see it may even end up purchasing it.
Freemium versions provide a great opportunity to help your product grab more eyeballs.
5. Brand Identity
An additional strategy that is effective in increasing brand awareness is developing a unique brand identity. With a little introspection and insight, try to gauge the persona of your brand, it’s identity, character and voice. Review what it is you truly stand for and how you wish to project yourself.
Evaluate the words often associated with your brand. Then project this persona on all elements – your communication, your campaigns, your tagline, your logo, and your products.
Harley Davidson, for instance, has a strong “Rebel” persona going on for them.
You can also try to inject some humor into your brand persona and promotion as Old Spice has done.
Image source via YouTube
Their hilarious ads have left a great impression on their audiences. The fact that they went viral (8.5 million views) definitely helped their sales and brand visibility.
6. Personalized Communication
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While marketing involves getting in touch with a large number of consumers, personalization is a must. Personalized communication helps build the legitimacy of your brand and makes it feel more authentic. Customers these days want brands that communicate on a personal level with them.
By personalizing emails and all marketing content that you send to your customers, you will allow your customers to feel content is directly addressed to them based on their individual preferences and past behaviour. This personalized touch creates a relationship that makes your customers feel cared for.
Provide the option of contacting you via live chat or phone support. When a customer messages you, if they can get a reply from a human, it can go a long way in increasing brand awareness.
7. High-Quality Guest Posts
Image source via Moz
Whilst writing about your company on your website helps augment brand awareness, an even better way of boosting your brand awareness further is when you guest-post on other high-authority websites and blogs.
High-authority websites often achieve high traffic, and can further your name in your industry.
However, content is encouraged to be of high quality while subsequently adhering to guidelines of the target website. Which means any poorly written content will not be well received by readers and can often do damage.
Alternately, excellent quality content can allow you to impress upon new customers and lay the foundation for strong, lasting impressions.
8. PPC Marketing
While SEO is a great way to get more eyeballs, Pay-Per-Click (PPC) advertising can help too. If you’re finding it hard to implement SEO, you can use PPC advertising and be visible above other results.
Whenever anyone searches using your targeted keyword, your website will appear in the first few paid (ad) results.
This higher visibility can increase brand awareness and can also result in more users clicking on your link. This can give you valuable traffic and can result in more conversions as well.
9. Distribute Useful Promotional Items
A strong way to boost brand awareness is to distributing promotional products that serve a purpose, and these products should boast your branding. Products such as these include water bottles, USBs and pens, and are a great choice as they are employed on a daily basis.
While they aren’t paid heed to much, if they are given as promotional products, people will notice them. With your brand’s name on them, you can make your brand stand out even more. You can distribute these freebies is at networking or social events that you participate in.
Another great strategy to boost brand awareness is remarketing campaigns. Remarketing is when you show users advertisements of products that they might have previously viewed on your website and placed to the shopping cart, but did not eventually purchase.
The placement of these ads is flexible and can be viewed on any site your customers visit. Which means whilst shopping, or reading blogs, scrolling on their social media posts, the users will see your business almost everywhere.
This gives customers the impression that your brand is bigger and more popular than it actually is. Your brand visibility and conversion rates will also benefit a lot from this.
Remarketing campaign pairs really well with email marketing and PPC marketing, so you might want to look into those as well.
Bonus: Partner With Other Businesses
There are many ways to increase brand awareness. The above-mentioned methods are tried and tested by many prominent brands and marketers. They can help increase not only your brand’s visibility but also improve your chances of conversions.
There are numerous ways to increase brand awareness. The aforementioned methods have been tested and applied by various noteworthy marketers and brands. These methods can work to increase your brand visibility, but also conclusively improves your chances of conversions.