By Nature hired us to brand and design a series of packaging for their range of healthy fruit juices. The product line, named FruitBox, is planned to launch in the Vietnamese market.

We opted to develop the FruitBox line around a youthful and playful persona. Inspired by the outdoor, farmhouse atmosphere, we took careful consideration when combining the quirky, informative illustrations with photographer Guy Gonyea’s art-direction to ensure the packaging conveyed a strong persona.