Project Description

OUR CASE STUDY

“Fruit Box” By Nature

BRIEF

CHALLENGES

By Nature hired us to brand and design a series of packaging for their range of healthy fruit juices. The product line, named FruitBox, is planned to launch in the Vietnamese market.

OUR WORK
  • Visual Identity
  • Packaging Design
Fruit Box top image

CLIENT

By Nature

BRAND

FruitBox

PRODUCTION STUDIO

The Color Club

Fruit Box 1

Solution

We opted to develop the FruitBox line around a youthful and playful persona. Inspired by the outdoor, farmhouse atmosphere, we took careful consideration when combining the quirky, informative illustrations with photographer Guy Gonyea’s art-direction to ensure the packaging conveyed a strong persona.

Fruit Box 2
Fruit Box 5
Fruit Box 3

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