Project Description
BRIEF
CHALLENGES
By Nature hired us to brand and design a series of packaging for their range of healthy fruit juices. The product line, named FruitBox, is planned to launch in the Vietnamese market.
OUR WORK
- Visual Identity
- Packaging Design

CLIENT
By Nature
BRAND
FruitBox
PRODUCTION STUDIO
The Color Club

Solution
We opted to develop the FruitBox line around a youthful and playful persona. Inspired by the outdoor, farmhouse atmosphere, we took careful consideration when combining the quirky, informative illustrations with photographer Guy Gonyea’s art-direction to ensure the packaging conveyed a strong persona.


