Hotel Des Arts is a boutique hotel, which belongs to Mgallery Collection, AccorHotels. The hotel targets various demographics including working and travelling professionals. This particular segment they are targeting consists of professionals who are not only interested in beautiful, aesthetic designs, but also actively seek out polished and top-tier services during their business trips.

Inspired by the history and the hotel’s premium interior design, the logo is a combination of stylized characters in the hotel’s name and an abstract representation of the ancient Indochina imperial seal. The logo we designed retains the consistency of the brand, while giving customers a royal, and luxurious impression.