To maintain the uniqueness of each brand, each page was developed carefully to demonstrate the individual style and personality of the brand. For example, HAVANA CLUB’s page was developed to match the brand personality: youthful, spirited, hearty and summery. CHIVAS REGAL, on the other hand, required deep, dark, chestnut colours of red, black and brown to depict it’s indulgent extravagance.
Our team at Identity Agency made sure that our beautiful visuals were supported by optimized search functions. 1-click capabilities made this an engaging brochure, allowing users to easily choose the brand they wished to learn about and select recipes for, without losing consumer attention even for one second.