Project Description

OUR CASE STUDY

Phano Pharmacy

BRIEF

CHALLENGES

Identity Agency undertook the challenge of refurbishing Phano Pharmacy’s brand identity in order to refine their professional image as healthcare professionals and pharmaceutical providers.

Due to the nature of the pharmaceutical and medicinal industry, it is paramount to build credibility amongst customers, and it was our role to project this professional credibility to targeted audiences.

OUR WORK
  • Brand Building
  • Visual Identity
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CLIENT

Phano Pharmacy

PRODUCTION STUDIO

The Color Club

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Solution

Identity Agency worked rigorously to create a dynamic yet reliable brand identity for Phano Pharmacy. Our task was to build further on the foundations of Phano Pharmacy’s image, nurturing a more dependable but refreshing look.

Our visual tactic involved the application of a unique and crisp teal colour palette. This colour palette was applied to all of Phano Pharmacy’s stationary, drug store fronts and the pharmacists’ uniforms. The application of the colour palette generated a visual appeal that presented Phano Pharmacy as pure, principled and dependable; all qualities associated with healthcare and medicine.

Our logo alluded to the silhouette of a capsule, but maintained emphasis on the name of the pharmacy, in order to solidify the association between Phano and Pharmaceuticals in the customer’s mind.

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Outcome

Visual identity developed for Phano Pharmacy has been then applied to a total of 60 stores in Vietnam. This consistent and extensive application of our branding work enhanced Phano Pharmacy’s image as Vietnam’s the most reputable, contemporary pharmacy as well as leader in the healthcare industry.

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