Digital marketing - Mobile


Digital marketing - Mobile

The mobile device is becoming an increasingly popular tool for communication and generates a wider audience to reach. Daily, we spend more and more time on our phones, and now use it for access to eCommerce platforms where we search for and purchase items. Search engines also give higher preference to mobile-friendly sites. This, therefore, demands more emphasis on your marketing strategy to be mobile-friendly for users, and makes it crucial that you have an improved web presence.

With mobile marketing you communicate and engage with your audience by sending personalized, time- and location-sensitive information so they can get what they need when they need it. There are a variety of mobile marketing strategies to use depending on your industry, target audience and budget. Here is just some of them:

  • App-based marketing
  • In-game mobile marketing
  • Location-based marketing
  • Mobile search ads
  • SMS marketing

Mobile marketing is here to stay and every company must consider a mobile marketing strategy.

To ensure your audience has a great user experience, your website must be responsive on all devices. This means your website design and content must adapt to the environment based on screen size, platform and orientation. With the increasing trend in mobile phones it is expected that a company’s website is responsive on this device. If a company’s website is not responsive, it might lose potential customers who use other devices than a computer to visit the company’s website.

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