Digital marketing - Search


Digital marketing - Search

People are using search engines on the internet to look for products, services or information and you want to be there, when a potential customer seeks for you. There a different ways to be visible for your audience and some of the tactics we provide is Search Engine Optimization (SEO), Display Advertising and Paid Search Advertising. These tactics depends on your overall objectives and state of marketing.

SEO (Search Engine Optimization) is a process of getting visibility and traffic from the organic (non-paid) search result page. This means that to make sure your website is visible in search engines, you must optimize your website with SEO. How often do you go to the second page in a search engine? Exactly! So it is crucial for a company to rank high in the search engine if they want traffic to their website. SEO helps search engines to understand and present your content by using different factors like relevancy, content, links, keywords, speed and mobile friendliness.

Display Advertising is banners and boxes on a website that is obviously advertising. These ads are aimed at generating quick conversations. With a display ad, you can reach your target audience where they are with more eye-catching advertising. These ads coms in different forms and sizes and even as an enrichment that makes the ad come alive with a little movement to catch the eye.

Contrary to SEO paid search advertising is where you pay to make your ad visible in the top of search engines. There are different strategies to do so depending on your business objectives and budget, some of them are cost-per-click and cost-per-impression. With paid search advertising you can reach your specific target audience where they are by using generated data on their behavior on the internet. This is a cost-efficient way to generate leads and conversion on your site.

Google retargeting display marketing is an effective tool to stay top of mind to the potential costumers already showing interest in your product. Over and over again it has shown great ROI and conversion rates, as the ads are shown to people who have already shown interest in your product and needs that last reminder and an easy link with a call to action, to buy your product or service.

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