SEO (Search Engine Optimization) is a process of getting visibility and traffic from the organic (non-paid) search result page. This means that to make sure your website is visible in search engines, you must optimize your website with SEO. How often do you go to the second page in a search engine? Exactly! So it is crucial for a company to rank high in the search engine if they want traffic to their website. SEO helps search engines to understand and present your content by using different factors like relevancy, content, links, keywords, speed and mobile friendliness.