You can use video to promote your brand or product. This could be how-to videos, training videos, viral videos and so on. A video marketing campaign can increase your search engine ranking, click-through rate, and conversions rate. With video, you can reach your target audience wherever they are because it is mobile friendly and make it easy to share on social media. Video marketing makes you visible at the second largest search engine – YouTube. Don’t underestimate the power of video marketing, because you can easily explain your message to even the laziest customer.